michael edmund birchall

i am

Just an average joe that likes to be creative. In all aspects of my life. The graphic design part is just a byproduct.

I graduated from Flagler College with a BA in Commercial Art. My first graphic design job was at Folio Weekly in Jacksonville. Then I moved to Atlanta and took a job at Creative Loafing. Both jobs were editorial layout. Then I moved back to St. Augustine and took a job at software company doing multimedia interface design. After that, I started working for my mentor, Kurtis Loftus. Thats where I figured out what I wanted to do. Kurtis taught me everything about running a boutique studio. I will forever be grateful to him for that. 

After working for Kurtis for 3 years, I started my own agency called TroikaStudio. That lasted for 21 years. During that time I also taught graphic design at Flagler College for 8 years, I taught graphic design at Florida School of the Arts for 2 years and was a nightclub DJ. All while running Troika.

Now that i have closed TroikaStudio, I am focusing more on being a creative consultant rather than being a creative director. I love doing graphic design and the relationships it fosters. I am grateful for the ability to help people.

I love my family. I have two boys, Kai 18 and Von 14 and my partner in crime Lindsey, who somehow keeps us all centered. My hobbies are motocross, surfing, snowboarding, wakeboarding, mountain biking and running. I love the outdoors and being active.

I look forward to the opportunity of collaborating with you…..Michael

“Don’t cry because its over. Smile because it happened.”

-Dr. Seuss


My family is everything to me. It is my greatest gift. They encourage me, inspire me and are the reason for my being. My partner Lindsey, My oldest Kai, and my youngest Von. Together we love to travel, ride dirtbikes, fish, snowboard, wakeboard, play football and compete.

I would be honored to collaborate with you.

Please take the time to fill out the form so we can know ahead of time what to cover in our consulatation. Looking forward to meeting you in person!